Millennials are nostalgic for a time some of them didn’t even live in.
A London dairy that delivers milk to Millennial-centric East London has reported a “phenomenal” rise in glass milk bottle deliveries. Parker Dairies depot manager, Paul Lough, says they have gained 382 new clients since Christmas, 2018. And 95% of the new clientele are requesting glass milk bottles.
And Parker Dairies aren’t the only London company reporting the bottle boom. Glass bottle delivery service milk&morehas been in review by its parent company, Dairy Quest. The larger dairy had considered closing down the outdated service, citing not enough interest in the service that is a relic from days of old. But that has since turned around, and the company saw a rapid rise in popularity for glass milk bottle deliveries––again in the trendier, younger parts of London.
Delivery man for, Ian Beardwell has been on the same delivery run for 27 years. Beardwell told London newspaperEvening Standard, he’s noticed the spike in glass bottle orders this year. 90 percent of his new clients are requested glass. He thinks it’s because of a recent screening of David Attenborough’s Blue Planet that focused on waste sparking the social milk movement. Apparently, some regular customers had just forgot about glass as an option.
“One lady has just come back to me in the last four weeks. I hadn’t been delivering to her for the last 10 years. She told me she just got lazy.”
But it’s not just glass milk bottles, other products have made a comeback among the younger millennial generations. I don’t believe this is a coincidence. Sourdough, artisan breads, pickles, jams and other homemade, hand made products. I mean, if you’re not part of a bread club, are you even a Millennial?
Millennials have taken us back to the good old days. Sure, some of the food trends get a bit out of hand, but in general, these “fads” may actually be longer lasting and more impactful than “sliced white bread”! They are definitely more sustainable. This is the origin of the trends.
Recent data has shown that while Millennials feel a certain malaise about the future––coming from social, political and climate change issues––they are actually trying to do something about it. It seems it’s a trait of a Millennial to take the future of climate change into their own hands, sourdough and all. Dispelling plenty of myths around their collective apathy.
Deloitte’s Millennial report, 2019, asked Millennials which statement regarding the environment and climate change related most to their attitudes. A substantial majority answered that the statement, “I currently do as much as I can to contribute to the preservation of the environment.”
With a very small percentage believing that we have passed the point of no return with climate change. Very inspiring. More so considering it was the older generations that made haste to our environmental decline. It actually shows great strength of character that Millennial generations are sourcing alternative lifestyles and products to help with preservation––and in keeping with their own conservative personal budgets.
And, these are our future leaders. I am certainly relieved to know this. Aren’t you?