A modern-day entrepreneurial dream is to come up with a great idea, get yourself a spot on television’s Shark Tank and walk away with enough loot to see your business dreams set sail. And for some lucky visionaries, that’s how the dream plays out. But for one young Millennial, that prospect just wasn’t enough for her visions.
Perth’s Iris Smit, founder of Quick Flick might have wowed the panel on Shark Tank with her winged eyeliner tool, but she wowed her Millennial public even more. By the time the show aired, the generous $300k offered up by one of the panellists, who was also opting to buy in with a 27.5% share in the company, didn’t stand up to the profits Iris had made since launching her product independently. It seems Shark Tank snoozed and ‘lose’d their opportunity to be part of the Quick Flick legacy.
In the months it took for the show to air and the producers to get their shit together as far as contracts and funds go, Iris had already launched the product online and seen it go viral, also landing her a deal with 450 Priceline stores across the country.
“It was $300 grand I didn’t need,” Smit told Smart Company.
So, what is Quick Flick and how did it get so big, so quick?
Quick Flick is a waterproof, vegan and cruelty-free pre-loaded eye-liner stamp used to create eye-liner ‘wings’ in seconds. A skill that literally thousands of YouTube hours have been dedicated to coaching.
YouTube make-up tutorials are one of the most watched productions on the platform. And it has a particular market, Millennials. Sure, some of us older generations might go there for some pointers, but largely it’s not a part of our make-up, pun intended, to seek out beauty tips online. Mostly we got our tips from our big sisters, cousins or beauty magazines. But the younger generations have grown up tuning into YouTube for their schooling on pretty much everything.
So, what did Smit do? She took one of the most sought out tips, winged eyes, and solved it––with wing tips in one flick.
Like any good entrepreneur, Smit knew who to sell to, and how to sell her niche product––Millennials. And so, she didn’t really need Shark Tank’s old school mentorship, or measly small change.
But she didn’t just fall onto her sales by fluke either. In her words, Smit “lived and breathed” her business. She also had incredible faith and confidence in herself and her business. Something she says helped her make the decision to forge forward on her own.
But it wasn’t just blind faith, or perfectly winged visionary eyes, the 23-year-old University student worked hard on her business and knew what it could achieve, “know your business like the back of your hand” she told Smart Company in 2018.
“Know your numbers, business plan and where you want to take it,” she says.
And, with her beauty business now currently worth close to $10million, Smit isn’t stopping any time soon. She already has many other products in the pipeline and plans to stay on the forefront of beauty trends, offering affordable and easy to use products for a market that lives in the fast lane just like her.